Temple Daily Telegram
| SubscribeSubscribe to Temple Daily Telegram | Sunday, May 11th, 2008 | 7:18 pm

2006 - 2007 Advertising Rate Card

REPRESENTATIVES

Temple Daily Telegram
P.O. Box 6114
Temple, TX 76503-6114
(254) 778-4444
www.temple-telegram.com 		Retail-
Fax: (254) 778-2117
Email: advertiz@temple-telegram.com
Classified-
Fax: (254) 771-3516
Email: tdtads@temple-telegram.com

COMMISSIONS/CASH DISCOUNTS

Local rate is non-commissionable. A commissionable rate less than 15% is available to recognized advertising agencies for national advertising only.

GENERAL RATE POLICY

  1. At certain times, advertising rates must be adjusted; when this is necessary, the Temple Daily Telegram will give 30 days written notice of such an adjustment. After the 30 days, the new rates shall apply.
  2. All political advertising must be paid in advance. Each ad must carry a line "Paid Political Advertising by . . . . " Local candidates will receive the same rates as regular retail advertisers.
  3. Beer, wine & tobacco advertising accepted. Liquor, moral or sexually oriented material deemed inappropriate for a family newspaper are not acceptable.
  4. All advertising charges are due the 25th of the month following the month of insertion. Earned monthly rates on local accounts are not earned after the 25th.
  5. We will make every effort to comply with requests for certain positions in the newspaper. Unfortunately, we are not always able to do this.
    We do not make provision for guaranteed position.
  6. Earned and contract rates apply only to individually owned businesses. Multiple Advertiser Ads will be billed at open rate and will not be subject to any discounts. Contract rates will not apply. Billing will be made to only one advertiser per ad.
  7. The Temple Daily Telegram reserves the right to discontinue advertising immediately if bills are not paid when due. Statements will be assumed to have been received & correct unless notice in writing, or in person, is given to the Temple Daily Telegram within the first 25 days of the month that bill is due.

 

Back to Top

ADVERTISING RATES

Retail 6-Column Format.
RETAIL ADVERTISING RATES
No signed Contract: Earned Monthly Rates

  Mon. - Sat. Sun.
1-34.75 Inches Per Month $19.90 column inch $21.30 column inch
35-59.75 Inches Per Month 17.40 col. in. 18.80 col. in.
60-124.75 Inches Per Month 16.65 col. in. 18.05 col. in.
125-249.75 Inches Per Month 16.00 col. in. 17.40 col. in.
250-499.75 Inches Per Month 15.40 col. in. 16.80 col. in.
500-749.75 Inches Per Month 14.95 col. in. 16.35 col. in.
750-999.75 Inches Per Month 14.35 col. in. 15.75 col. in.
DISCOUNTS ARE BASED ON PROMPT PAYMENT
ON OR BEFORE THE 25TH OF THE FOLLOWING MONTH

NATIONAL RETAIL RATES

  Mon. - Sat. Sun.
Open Rate $23.80 col. in. $25.70 col. in.
Pick-Up Rates available (See Pick-Up Rate following). All national advertisers are allowed a 15% commission to recognized advertising agencies.

CONTRACT ADVERTISING RATES AVAILABLE

CONTRACT RATES BASED ON PAYMENT BY 25TH
OF THE FOLLOWING MONTH.

PICK-UP RATE
Any display advertisement run at full cost qualifies for 25% discount in rate on second run, and 50% discount in rate on additional runs without copy change within six days of the first insertion. Sundays excluded. Color is excluded.

SUNDAY LEISURE TABLOID

4 Consecutive Runs Without Copy Change $17.00* col. in.

BUSINESS SHOWCASE PAGE
Contract Rates Only:

13 Weeks, Tuesday
1½ column inch ad $37.50 weekly
3 column inch ad $75.00 weekly

Internet-Web Advertising
Contact Retail for rates.

CHURCH PAGE

Signature Ad (6-month minimum) $12.00 weekly

NON-PROFIT RATE

Organizational status approved by management 15% Off Open Rate

PRINT & DELIVER
Print & Deliver offers an 8½” x 11” flyer printed on one side using colored paper and black ink or white paper and colored ink as low as $53.50/M. Zoned $56.50/M. (other options available). May be inserted in the Temple Daily Telegram any day of the week.

Besides full circulation, Print & Deliver may be zoned in Temple, Belton or Temple/Belton city zones.

Copy deadline: Ten working days prior to insertion.

PRE-PRINT RATES

Local Pre-Print Rates

SIZE: FULL RUN ZONED
Standard Card (Up to 8½” x11”) $40.50/M $45.50/M
4-pg. Tabloid (2-pg. standard) $55.50/M $60.50/M
8-pg. Tabloid (4-pg. standard) $55.50/M $60.50/M
12-pg. Tabloid (6-pg. standard) $57.50/M $62.50/M
16-pg. Tabloid (8-pg. standard) $59.50/M $64.50/M
20-pg. Tabloid (10-pg. standard) $61.50/M $66.50/M
24-pg. Tabloid (12-pg. standard) $63.50/M $68.50/M
28-pg. Tabloid (14-pg. standard) $65.50/M $70.50/M
32-pg. Tabloid (16-pg. standard) $67.50/M $72.50/M
36-pg. Tabloid (18-pg. standard) $69.50/M $74.50/M
40-pg. Tabloid (20-pg. standard) $71.50/M $76.50/M
Please check with newspaper for quantities needed. Any quantity less than full run will be billed at zone rate. Zoned inserts available for Temple, Belton, and Temple/Belton city zones. Additional page inserts quoted upon request. Preprint contracts available.

National Pre-Print Rates

SIZE: FULL RUN ZONED
Standard Card (Up to 8½” x11”) $49.75/M $54.75/M
4-pg. Tabloid (2-pg. standard) $65.50/M $77.50/M
8-pg. Tabloid (4-pg. standard) $65.50/M $77.50/M
12-pg. Tabloid (6-pg. standard) $67.75/M $79.75/M
16-pg. Tabloid (8-pg. standard) $69.75/M $82.00/M
20-pg. Tabloid (10-pg. standard) $72.25/M $84.50/M
24-pg. Tabloid (12-pg. standard) $75.00/M $87.50/M
28-pg. Tabloid (14-pg. standard) $76.75/M $89.50/M
32-pg. Tabloid (16-pg. standard) $79.75/M $92.25/M
36-pg. Tabloid (18-pg. standard) $82.25/M $94.25/M
40-pg. Tabloid (20-pg. standard) $84.50/M $96.75/M
Please check with newspaper for quantities needed. Any quantity less than full run will be billed at zone rate. Zoned inserts available for Temple, Belton, and Temple/Belton city zones. All national inserts are allowed the standard 15% agency commission to recognized advertising agencies. Additional page inserts quoted upon request.

Guidelines for Pre-Printed Inserts:

  1. Reservations should be made 10 days in advance of desired insertion date. Publisher reserves the right to select leeway insertion dates. Orders will not be taken more than 90 days in advance of publication. No preprint will be accepted that will hamper production and cause delay in production deadlines.
  2. Supplements must be delivered to Temple Daily Telegram, 10 S. 3rd St., Temple, TX 76501 five days prior to the accepted date of inserting. Preprints accepted Monday - Friday 8 am to 5 pm with maximum skid weight of 1500 lbs. Preprints not arriving by above mentioned date may be subject to delayed insertion, regardless of prior confirmation.
  3. Preprinted sections are accepted subject to Telegram advertising department confirmation only.
  4. Publisher cannot be responsible for supplements that are poorly printed, badly bundled or damaged. If inserts are received requiring re stacking, etc., additional charges of $30.00 per man hour will be made.
  5. The Frank Mayborn Enterprises d/b/a Temple Daily Telegram shall not be responsible for physical and/or consequential losses of supplements.
  6. Format of the first page should not create the impression of a piece of third class mail. Supplements should not be referred to as “catalog”, “book” or “circular” on the first page. Indicia printed products are not acceptable.
  7. Preprinted sections must not exceed 11½”x11½” and not be smaller than 5”x7”. Acceptable preprints will be limited to square or rectangular shapes. Other sizes considered.

CLASSIFIED ADVERTISING RATES
9-Column Format. Standard Advertising Unit

  Mon. - Sat. Sunday
Local Rate $17.45 column inch $17.95 col. in.
Signed Contract Rates Minimum of 90 days.    
6.5-30 Inches Per Month $12.85 col. in $13.25 col. in.
31-50 Inches Per Month 12.30 col. in 12.50 col. in.
51-100 Inches Per Month 11.70 col. in 11.90 col. in.
101-200 Inches Per Month 11.20 col. in 11.45 col. in.
201-400 Inches Per Month 11.00 col. in 11.15 col. in.
401-600 Inches Per Month 10.65 col. in 10.80 col. in.
601-800 Inches Per Month 10.05 col. in 10.16 col. in.
801-1000 Inches Per Month 9.75 col. in 9.85 col. in.
1001-1500 Inches Per Month 9.40 col. in 9.50 col. in.
1501-2000 Inches Per Month 8.90 col. in 9.00 col. in.
2001-2800 Inches Per Month 8.55 col. in 8.65 col. in.
Contract rates based on prompt payment by the 25th of the following month.

Commercial Employment Rate: $18.55 col. in.

Automotive Rate:
Buy a 1/2 page or larger Automotive Classified Display ad that includes full process color and receive a flat rate of $12.50 per column inch daily and $13.75 for Sunday.

  Mon. - Sat. Sunday
National Rate $23.35 $23.80
15% Commission to recognized agencies.

Classified Word Ads:
15 word minimum. Rates are per word for consecutive days insertion. Deadline 2 p.m. day prior to next day publication. Exceptions: Sunday and Monday deadlines are 11 a.m. Saturday. Some categories require advance payment. *Add $1.50 for Sunday.

  30 DAYS* 7 DAYS* 4 DAYS* 1 DAY*
1-15 words 82.20 19.35 11.52 4.95
16-20 words 107.70 25.37 15.36 6.60
21-25 words 133.20 31.32 19.20 8.25
26-30 words 158.70 37.27 23.04 9.90
31-35 words 183.65 43.29 26.88 11.55
Additional Rates Available Upon Request.
Blind Box Ad Service Mon. - Sat. Sunday
Available for Mail or Pick-up   $14.50 per box
Lodge Notices $17.15 col. in $17.50 col. in.
Legal Notices
(Deadline: 2 days prior to publication).....$16.45 col. in. $16.80 col. in.

NON PROFIT RATE

Classified Display 15% Off Earned Rate
Non-Profit Status Approved By Management

PICK-UP RATE
Any Classified display advertisement run at full-cost qualifies for 25% discount in rate on second run, and 50% discount in rate on additional runs without copy change within six days of the first insertion. Sundays excluded. Color is excluded.

Position is not guaranteed but we try to meet all requests.

The TELEGRAM reserves the right to classify, edit or reject all Classified Advertising which does not adhere to TELEGRAM policy, including propriety.

Internet Web Advertising
View Rates and Examples.

 

Back to Top

COLOR RATES - RETAIL & CLASSIFIED

Local Color Rates:

Black and Three Colors $455
Black and Two Colors $360
Black and One Color $225

National Color Rates:

Black and Three Colors $536
Black and Two Colors $424
Black and One Color $265

All national color advertisements are allowed the standard 15% commission to recognized agencies.

All color rates are per advertisement, per page, no minimum size, per day. If special order colors are required, additional charge for ink will be added to basic charge. Minimum shipment is ten pounds.

Color contracts available.

Back to Top

SPLIT RUNS

Available only in zoning inserts. Space advertising not available for split runs in Temple Daily Telegram. With inserts, Temple Zone, Belton Zone, Temple/Belton Zone and Full Circulation are available for local and national. Consult advertising department for latest numbers needed for each zone. There is an up-charge for zoning less than full circulation.

 

Back to Top

SPECIAL SERVICES

  1. Proof will be furnished to the advertiser prior to publishing provided it is at least 20 retail column inches. Small ad proofs may be viewed in our offices up to 2:00 p.m. day prior to publication Monday through Friday or 11:00 a.m. Saturday for Sunday and Monday. Faxing and e-mailing of proofs is available. Basic purpose of any proof is to check for typographical errors and price changes. Any additional changes will be made as time permits and at an additional author’s alteration charge.
  2. Tearsheets of advertisements will be furnished at the advertiser’s request. When tearsheets are unavailable for proof of publication, the Temple Daily Telegram will provide an affidavit as proof of publication. An unusual amount of tearsheets requested will be provided the advertiser at the cost of $1 each.

Back to Top

SPECIAL DAYS/PAGES/FEATURES

  1. Best Food Days: Wednesday, Sunday
  2. Church Page: Saturday
  3. Comics, Editorials: Daily
  4. Farm Page: Monday
  5. TV Listing: Daily with Prime Time Listing for 32 Cable Channels.
    LEISURE Entertainment Tabloid Sunday: Cable Listings for 40 Channels. 24 hours.
  6. Business Showcase Page: Tuesday, contains color.
  7. Automotive-Classified Thursday, Friday and Saturday
  8. Employment-Classified Saturday and Sunday
  9. Real Estate-Classified Saturday and Sunday
  10. Weekend-Entertainment Thursday

 

Back to Top

ROP & CLASSIFIED DISPLAY REQUIREMENTS

  1. Standard page: Minimum display advertisement acceptable, one column by one inch. We ask that all other advertisements be at least 1/2 as many inches in height as columns wide.
  2. Should an advertisement be 19½ in height or over, we ask that the ad be made up to 21½ inches in height. There is difficulty in placing news stories above such a tall ad. Should you desire your ad to be more than 19½ inches in height, we will make a charge for 21½ inches.

 

Back to Top

CONTRACT AND COPY REGULATIONS

  1. All property rights, including any copyright interest to any advertisement produced for you by the Temple Daily Telegram using artwork and/or typography, furnished or arranged by us, shall be the property of the Temple Daily Telegram.
  2. The Publisher reserves the right to edit or reject any advertising deemed objectionable, whether in nature, subject matter, illustration or phraseology at any time. Acceptance of advertising by a representative of the newspaper is subject to final approval by the Publisher.
  3. To establish credit with our Business Office, the advertiser will complete our credit application. For best results and convenience, allow at least seven working days for the processing of your credit application. If this is approved prior to any advertisements being ordered, we will gladly bill you. Should the application for credit be delayed, we ask that you submit cash in advance until credit has been established.
  4. Every effort will be made to try to eliminate errors in composing the advertising copy. Every display advertisement is proofread by your salesperson. Should an error occur in your advertisement, please contact our office immediately.
  5. Claims for errors should be received by the Temple Daily Telegram within 48 hours of publication date. Publisher’s liability for damages resulting from any advertising that it publishes or from its failure to publish any advertisement that it has agreed to publish shall be limited to the amount actually received by the publisher in consideration for its agreement to publish the advertisement in question. It shall not be responsible for any consequential damages suffered by any party. Credit for errors shall be limited to the actual space of the error.
  6. On any advertisement simulating news matter, we reserve the right to insert the words “Advertisement” at the top of the ad.
  7. Advertising contracts must be completed within one year from date of contract, not from first insertion. Publisher reserves the right to cancel contracts upon written notice, if monthly reviews indicate the contract level will not be met.
  8. Forwarding of an order is construed as an acceptance of all rates and conditions under which advertising space is at the time sold by the publication. Failure to make the order correspond in price, or otherwise, with the rate card is regarded only as a clerical error and publication is made and charged for upon the rates and terms of the current rate card, without further notification.
  9. Not responsible for photos or copy left in newspaper office over 30 days.
  10. Specification on orders for the use, or barring the use of any page, or relating to the kind of news or advertising on such page are treated as requests only.
  11. The advertiser and/or agency shall designate the width in columns and exact depth in inches (1/4 inch increments allowed), in which case the newspaper agrees to publish and bill the advertisement in exact space ordered. Measurement to be from cut-off-rule to cut-off rule. Where ads are positioned at the bottom of the page, a dash or dot may be substituted for the cut-off rule to designate the true bottom of the type page.
  12. All contracts must be signed and titled by officer of advertiser’s business firm. If agency has power of attorney in this matter, officer of advertiser’s firm must sign a special form verifying their responsibility for payment of all charges placed with us by said agency.
  13. All contract advertisers who fail to meet specified lineage agreed upon will be short-rated. We suggest reviewing your usage during the contract year for possible lower earned rate. We will be happy to review this matter and in most cases sign a new contract immediately at the lower rate. However, this new contract will not be retroactive, and will be for full term at date of signing.
  14. The Temple Daily Telegram does not knowingly publish any untruthful advertisements.
  15. All ads require at least a hairline border around ad.

 

Back to Top

DEADLINES: ALL DISPLAY

SUNDAY Leisure Feature/TV Listings Noon Tuesday
SUNDAY Noon Thursday
MONDAY Noon Friday
TUESDAY Noon Friday
WEDNESDAY Noon Monday
THURSDAY Noon Tuesday
FRIDAY Noon Wednesday
SATURDAY Noon Thursday
Deadlines may vary for special sections, editions and holidays

Back to Top

MECHANICAL SPECIFICATIONS

RETAIL/NATIONAL (SAU)

Page Depth 21 ½ inches
1 Column 1 13/16 inches
2 Columns 3 3/4 inches
3 Columns 5 3/4 inches
4 Columns 7 11/16 inches
5 Columns 9 5/8 inches
6 Columns 11 5/8 inches
Printed Page Size 6 columns by 21 ½ inches
Double Truck Center Spread 24 inches

CLASSIFIED

Page Depth 21 1/2 inches
1 Column 1 3/16 inches
2 Columns 2 1/2 inches
3 Columns 3 3/4 inches
4 Columns 5 1/8 inches
5 Columns 6 3/8 inches
6 Columns 7 11/16 inches
7 Columns 9 inches
8 Columns 10 5/16 inches
9 Columns 11 5/8 inches

TABLOID DISPLAY (SAU)

Page Depth 11 5/8 inches
1 Column 1 13/16 inches
2 Columns 3 3/4 inches
3 Columns 5 3/4 inches
4 Columns 7 11/16 inches
5 Columns 9 5/8 inches
Printed Page Size 5 Columns by 11 5/8 inches
Double Truck Center Spread 20 9/16 inches

HARDWARE OPTIONS:
Floppy Disk - 3.5 inch, CD ROM (standard), ZIP Drive (250 & 100 mb removable cartridge). Modem (up to 56k baud), FAX - (hardcopy), Phone 254-778-0634, AdSend (Associated Press Satellite) Call AP at 1-800-823-7363 and request delivery to TXTEM. E-Mail production@temple-telegram.com.

ftp://temple-telegram.com
Username: tdtin@temple-telegram.com
Password: tdtf1f2

SOFTWARE COMPATIBILITY:
ASCII (PC or MAC), Adobe Acrobat 4.0 (PDF extension), Quark Express 4.02 (PC or MAC), Adobe Photoshop 5.0 (PC or MAC). (Prefer graphic extensions TIFF or JPEG).

MEDIA TO BE PROCESSED MUST HAVE THE FOLLOWING:
All screen and printer fonts in Suitcase Folder, all original images (photos, line art, clip art, bitmaps, etc.) sized and worked to specs. Please specify the FINAL output size in Inches or Picas and Points). Include a picture, proof or layout of your product for verification of your media.

Printed Offset: Reproduction Slicks or Proofs Required.

Halftone Screens Required: 65 to 100 lines.

 

Back to Top

COMICS

Sunday Comics Advertising Available.

LOCAL NET RATES, plus separations:  
Four Color Full Page $2112.00
Four Color Half Page Vertical or Horizontal $1056.00
Four Color 1/3 Page $732.00
NATIONAL RATES, plus separations:  
Four Color Full Page $2485.00
Four Color Half Page Vertical or Horizontal $1243.00
Four Color 1/3 Page $862.00
All national advertisers are allowed 15% commission to recognized agencies.

 

MAGAZINE

LEISURE, our Sunday TV/Entertainment tabloid, five columns by 11 5/8 inch page.  Same run of paper advertising rates apply.  Advertising accepted until noon Tuesday.

 

CIRCULATION

The Temple Daily Telegram has been a vital part of Central Texas since 1907.  Presenting a concise news picture daily, it is published 365 mornings a year with home delivery in Bell and adjoining counties.
Audited annually by the Audit Bureau of Circulation.
Subscription rates available upon request.

Credit Application

Why Advertise?

With a newspaper circulation exceeding 25,000, the Temple Daily Telegram provides one of the best advertising outlets in Central Texas to reach mass, targeted audiences.

Index

General Rate Policy
Advertising Rates
Color Rates
Special Services
Special Days/Pages/Features
Classified Requirements
Contract and Copy Regulations
Deadlines
Mechanical Specifications
Comics

Contact Us

Temple Daily Telegram
P.O. Box 6114
Temple, TX 76503-6114
(254) 778-4444
www.temple-telegram.com
Home | Privacy Policy | Advertising Information | Subscriber Services | Contact Us
Copyright © 2008 Temple Daily Telegram